Gaming Marketing

The Fairplayers label appears in marketing campaigns only if the operator becomes a member of Adictel, the only structure providing support against gambling addiction. Gamblers who see the Fairplayers label on banners are ensured that the risk of compulsive gambling is taken into consideration by the operator and that he has implemented all the required means to prevent them from excessive gambling and support them when necessary.

Marketing over gambling should not only be based on profitability. It must be fair play and ethically promoted. Combine marketing with honesty and prevention is the best selling guarantee which makes the difference.