Gaming promotion (or advertising)
Gambling operators drive very active advertising campaigns to promote their products. Banners that display the Fairplayers label are a guarantee of honesty, safety and prevention against excessive gambling.
Combine gambling promotion with ethics and fair play becomes a powerful selling argument for casinos and on line gambling operators. Promoting ethic gambling not only is a mean of consideration for the gamblers but it also goes in the direction of making them responsible.
Fairplayers.com proactively takes part to the gambling promotion phases of its members by encouraging gamblers to visit clean websites that take into consideration the risk of excessive gambling and eventually treat it through Adictel, the French Reference in that field.