27/11/06 Yogonet.com
UK : Major online companies aim to develop their businesses in Europe

(UK).- In light of the legislation changes in the USA, major companies in the online gaming industry shift their eyes over to Europe and the race is now on to develop the next big games that will grab that all important market share. This issue to be treated on upcoming Gaming and Gambling New Product Development Conference, in London.

Reinout HM te Brake, Marketing and Business Development Director from Spill Group, sheds some light on the effects of these changes; "Since the changes in the US, New Product Development is more important than ever before when attracting new players, new revenues and most importantly new profits". Reinout is confirmed to speak at the New Product Development conference co-located with Bullet Business Europe 2006. Hundreds of new products are launched every year with the aim of boosting player numbers and profits, but not all succeed.

So what makes for an effective new product development strategy? And what will determine the future of profitable new product development business? Eberhard Duerrschmid CEO of Greentube and a speaker at Bullet Business Europe 2006 believes that the audience is key; “In a rapidly changing environment [for the gambling industry] it is more and more of an importance to generate games-content precisely fitted to the target group addressed” John Parsonage, Internet Product Manager of Skybet adds:

“The future of gaming product development lies within the operator’s ability to offer a thrilling and compelling gaming experience in a usable and entertaining format that is available at the player’s convenience. Central to this is the ability to utilise the convergence of technologies allowing players to use one account and play a multitude of products across numerous platforms.”

Reinout, Eberhard and John are just three of the gaming and gambling experts confirmed to speak at the first ever Gaming and Gambling New Product Development Conference, in London, on 6th December. This exclusive conference zones into the entire product development lifecycle and is a must attend for any operator who wants to develop a comprehensive portfolio, drive extra revenues and a gain a competitive edge in an increasingly crowded gaming and gambling market.