www.cfsd.org.uk - 2006
Marketing Ethics and social responsibility...

Marketing and marketers play an important part in the development of corporate strategy and in the responding to the Corporate Social Responsibility (CSR) agenda. Indeed from a sustainability perspective, the boundaries between what was traditionally considered to be “corporate” strategy and “marketing” strategy become blurred....

www.allbusiness.com - 2006
Making your company ethical

All too often, we think of business ethics and associate it with the offenses we read about in the paper. A chemical company pollutes a river, destroying the water supply to the surrounding area. The president of a local Saving & Loan lives the "lifestyle of the rich and famous", while squandering the savings of a couple on the verge of retirement. Or Michael Miliken, who lied and cheated his way to a fortune, setting in motion a chain of events that destroyed dozens of companies and affected the lives of countless thousands.