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Evening Standard magazine - 17/01/2005
New 'ethical' lottery launched
A new "ethical" national lottery raising money exclusively for a range of popular charities has been launched.
Backed by stars such as Sex And The City actress Kim Cattrall and 1966 World Cup hero Sir Geoff Hurst, the £1-a-ticket game, called Lucky 7 Lotto, will hand over one fifth of its takings to seven selected charities.
The company behind the game claims it will appeal to people concerned about where their money ends up when they play the official National Lottery.
Simon Stimpson, chief executive of HH Gaming, the company promoting the game, said: "We are not competing with the National Lottery but it is an alternative where you can see exactly where your money is going.
"The money also goes to the charities straight away, unlike the National Lottery, where there is still more than ?2 billion sitting in funds."
Although there are dozens of charity-based gambling lotteries and scratchcards operating, no multicharity lotteries have yet got off the ground as a national regulated game. An attempt by Friends Reunited to launch a charity-based game ended in failure. Another hopeful, the Chariot Lottery, has yet to be launched. |